The Bright Continent
A plunge into the depths of a mighty continent, uncovering hidden nuances and insights
that might otherwise remain unseen.
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The Bright Continent builds bridges between Africa and the Western world by supporting emerging African talents who inspire positive change by challenging the status quo.
​As speaking in broad brushstroke terms compromises the incomparable diversity of the mighty African continent, it is our mission to realize an improved and more balanced understanding of the African continent and its future through a refreshing grassroots-approach.​​​​
​​Without jumping rashly from one-sided Afro-pessimism to equally one-sided Afro-optimism, we dream of a revised perception of Africa, which will lead to renewed relations between the continent and the Western world, based on equality and mutual respect.
Work with us
If you want to travel fast, go alone; if you want to travel far, go together.
Why work with
The Bright Continent?
Tailor-made campaigns
Our multitalented (grassroots-) network, working across Africa, is at your disposal and has a great deal of knowledge about the various regions.
Support local creatives
Strengthen local economies and contribute to the creative sector by working with emerging talents.
A large global audience
With over 64.000 followers and more than 200.000 unique, monthly visitors on Instagram, we can offer you a global stage across Africa and the Western world.
Reduce your ecological footprint
Why fly in western freelancers to document your project(s) if you can hire local?
Testimonials
Stay in touch.
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